When Fortune 500 companies were disposing mountainous amounts of rubber bands with a disdain to the stretchy stationary item, one man came up with an idea that marked history of fashion and consumerism with an excitement never experienced before. What came to be known as Silly Bandz became an irresistible fad for all ages.
Kids, parents – even grandparents – embraced them. Even the wrists of most celebrated personalities were photographed with Silly Bandz clasped around them. New York Times reported Mary-Kate Olsen and Sarah Jessica Parker to be been seen wearing them, as have the model Agyness Deyn along with her friend Henry Holland, the House of Holland designer.
Kelly Ripa wore them on a TV program and got Regis Philbin to put one on, too. Another food writer and TV host Anthony Bourdain was photographed for New York magazine a few weeks ago with a turquoise one on his wrist. Although childhood is marked by many illogical desires to have and consume, this fad transgressed all bounds of exclusiveness.
Silly Bandz are not exclusively worn by specific gender, age or social class. There is tons of variety to suit all. One most contributing agent is its affordability, if variety was not enough. Silly Bandz are unbelievably cheap, a pack of 24 colorful bracelets costing just $5.
Compared to all trends of past (Beanie Babies, Tickle Me Elmo, Rubik’s Cube to name a few) Silly Bandz are extremely affordable. That is why people own hundreds of them, take pride in exhibiting them and indulge in very serious discussions (yes, Silly Bandz make people chatterboxes) and trade them.
Robert Croak, president of the company making Silly Bandz, claims that he foresaw Silly Bandz to be a great fashion accessory for all ages. And apparently it seems to be perfect truth of today’s fashion world.
Learn more about zany bandz.